Like most business owners, you're probably tired of throwing money at expensive websites that don't deliver any measurable results.
There's a reason why most business websites don't go anywhere.
Most web designers don't know anything about Search Engine Optimisation!
In other words, most website designers only know how to make websites. If you're only hiring a website developer and not following through with search engine optimisation, then your website is essentially a useless online business card, collecting dust and costing you web hosting fees.
Your new website needs a holistic approach. A good website is structured around keyword research, on-page optimisation and various off-site factors, such as links and social signals.
What you need to know about websites
There's more to a successful online presence in 2018 than having a flashy, good looking website.
33% or more of searchers will click the website ranking #1 on Google.
Less than 20% of searchers will click on #2. 10% will click on #5 and around 2% - 3% will click on the last result.
Guess how many people click the results on the 2nd page?
This means that unless you're #1, you're missing out on a substaintail amount of traffic, enquiries and customers.
If your website is going to have any success in Google, it needs to be based around keyword research. Keywords are the phrases/words that people search in google to find what they're looking for (for example "Chiropractor Launceston" or "Web Design Launceston"). We select the best keywords for your website, and from there, each page of content must be written and optimised for the keyword that the page is targeting. This is called on-site optimisation.
On-site optimisation and quality content are both essential factors. However, without links and social signals pointing to your website, it's doubtful that your website is going to gain much traction in the search engine rankings. Most niches are too competitive for that and will require link building/acquisition, which is one of the most important SEO factors (there are over 200 ranking factors).
Search Engine Optimisation
In order for a website to be successful, it needs targeted traffic. Google is responsible for over 90% of Australian search traffic and more Australians are turning to Google to find what they're looking for.
Multiple studies have been done to show how much more traffic the #1 position receives. Some studies say up to 55% of people will click the first result, while others say that around 33% will click the first result. What all of these studies/statistics can agree on is that the click through percentage falls quickly past the top 5 results.
The difference between ranking #1 and #5 on Google is huge.
Did you know that having positive reviews makes you more visible in (some) local Google searches as well as Google Maps searches?
We can help you collect and manage both good and bad feedback from your customers and help you turn your happy customers into positive online reviews. Star rating is the number one factor used by consumers to judge a business. If your business doesn’t have a star rating or worse, has a low star rating, you’re most likely either being avoided or overlooked on Google.
For most businesses, unless your website is ranking within the top 5 results on Google, your website is essentially useless.
You could have the most beautifully designed website in the world, the unfortunate truth is that if your website isn't well optimized for search engines, your customers aren't going to find you.
They're going to find your competitors instead.
A successful website is just as much about search engine optimisation as it is about user friendliness and conversion orientated design. A website that isn't well optimised is like a car without an engine - it's not going anywhere!
"Aztec was referred to Aaron at Online Spark & we have been very happy with his work. He understood exactly what we wanted & has always been prompt with any response to our questions and requests for minor changes. With his help we are now ranked number one on Google and converting customers regularly."
The Waterworks Road Vet Surgery
"Thank you for the successful management of our "Online Reputation". You have been able to increase our Google rating considerably. Your efforts have helped improve our bottom line and aided in the sale of our business."
We're a full service Web Agency
Online Spark is located in Launceston, Tasmania. We work with clients Australia wide. Our objective is to get you to the top.